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In October 2021 the Gambling Commission appointed NatCen Social Research and the University of Glasgow, in partnership with Bryson Purdon Social Research to undertake a pilot project to test a new methodology for collecting data on adult gambling participation and the prevalence of problem gambling.

As part of the pilot project, stakeholders with a wide array of knowledge, perspectives and priorities on gambling were consulted to gather their ideas and suggestions on the future design and content of the survey.

In November and December 2021, three expert engagement panel groups were held with:

  • those employed directly by the gambling industry
  • people with lived experience of gambling
  • policy and academics.

Following these three group sessions, an online consultation survey was developed which was open to a wide range of stakeholders and interested members of the public. In total, 77 respondents completed the questionnaire which asked a range of questions including whether/how they have used gambling survey data in the past and what topics (including emerging areas) they would like to see included in the new survey.

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