Report
Young people and gambling: Qualitative research
Qualitative research conducted by 2CV, with 11 to 17 year olds, to build on and contextualise the findings from the annual Young People and Gambling survey.
Qualitative research sample
30 young people across England, Scotland, and Wales took part in the qualitative research. The sample was split equally across gender, social grade (mix of BC1 and C2D) (opens in new tab), and ethnicity (ensuring good representation across the sample). The sample was split across the following pre-defined age bands and those in the 2 oldest age bands, 15 to 16 years old and 16 to 17 years old, had mixed gender groups.
Each friendship group belonged to the same school year group such as Year 7 (11 to 12 years old) for England or S1 for Scotland.
All participants were required to have gambling experiences within the past 12 months - for example, helping a parent pick a lottery number or going to the arcade. Each young person was also required to have some level of gaming experience and/or experience of other activities which have similarities to gambling - this could be on a console, computer, tablet, handheld console, or a phone.
Friendship Group 1 - 11 to 12 years old, Year 7 - BC1, Female, Livingston, Scotland.
Friendship Group 2 - 12 to 13 years old, Year 8 - C2D, Male, Cardiff, Wales.
Friendship Group 3 - 13 to 14 years old, Year 9 - BC1, Male, Liverpool, England.
Friendship Group 4 - 14 to 15 years old, Year 10 - C2D, Female, London, England.
Friendship Group 5 - 15 to 16 years old, Year 11 - BC1, Male Lead, Mixed, Swansea, Wales.
Friendship Group 6 - 16 to 17 years old, Year 12 - C2D, Female Lead, Mixed, Glasgow, Scotland.
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Strengths and limitations of the research
Last updated: 25 February 2025
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