Report
Understanding the impact of increased cost of living on gambling behaviour - Final report
Gambling Commission's research report with Yonder into the behaviours and motivations of gamblers during the current period of high cost of living in Great Britain.
Contents
- Introduction
- Methodology
- How to read this report
- Summary of findings
- Personal finances and cost of living
- Financial comfort and concerns around cost of living
- Relationship with gambling
- Impact of cost of living on gambling behaviours
- - Gambling has stayed the same
- - Gambling because it’s fun but will make cutbacks if needed
- - Gambling is an inherent part of life
- Change in gambling behaviour
- - The number of occasions on which you have spent money on these gambling activities
- - The amount of money spent on these gambling activities
- - The amount of time spent gambling on these activities
- - Typical stakes
- Motivations for gambling
- Conclusions
- Appendix A - Gambling activities
- Appendix B - Reading longitudinal tables
- Appendix C - Motivations for gambling – subgroup analysis by statement
Introduction
The Gambling Commission, in partnership with Yonder, developed and executed a mixed-methodology research approach to generate an understanding of the behaviours and motivations of gamblers during the current period of high cost of living in Great Britain. This research was designed to test three core hypotheses:
- the rise in cost of living is likely to impact consumers’ gambling behaviour in different ways, depending on their personal circumstances and the way in which gambling fits into their lives
- some gamblers will report that the rise in cost of living has had a mediating effect on their gambling behaviour
- the rise in cost of living may negatively impact vulnerabilities for some consumers, putting them at an increased risk of gambling-related harm.
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Cost of living on gambling behaviour 2024: Methodology
Last updated: 27 February 2024
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