Report

Illegal online gambling - Phase 3: Understanding push factors for consumer engagement with illegal gambling websites

The Gambling Commission's research into consumer engagement with the illegal online gambling market.

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Published
20 October 2026

Last updated
20 October 2026 - Changes

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Contents

• Illegal online gambling - Phase 3: Understanding push factors for consumer engagement with illegal gambling websites

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• Executive summary
• Introduction
• How to read this report
• Methodology
• • Digital intelligence
  • Quantitative phase
  • Qualitative phase
  • Strengths of the approach
  • Limitations of the approach
  • Ethics and governance
• Findings
• • Exploring the persona audiences
  • Attitudes towards gambling companies and regulation
  • Influences shaping illegal gambling website usage
  • Exploring attitudes towards push factors and influences in more depth
• Conclusions and next steps
• Appendices
• • Appendix A – Qualitative pre-task
  • Appendix B - Focus group discussion guide
  • Appendix C - Qualitative sample breakdown of 15 participants
  • Appendix D - Digital intelligence list of platforms evidence was sourced from
  • Appendix E – Quantitative survey
  • Appendix F – Quantitative sample

Methodology

Contents

1. Digital intelligence Details of the use of digital intelligence of the Gambling Commissions report into consumer interactions with illegal online gambling.
2. Quantitative phase Quantitive phase of the Gambling Commissions report into consumer interactions with illegal online gambling.
3. Qualitative phase Qualitative phase of the Gambling Commissions report into consumer interactions with illegal online gambling.
4. Strengths of the approach Strengths of the approach used in the Gambling Commissions report into consumer interactions with illegal online gambling.
5. Limitations of the approach Limitations of the approach used in the Gambling Commissions report into consumer interactions with illegal online gambling.
6. Ethics and governance Ethics and governance used in the Gambling Commissions report into consumer interactions with illegal online gambling.

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How to read this report - Illegal online gambling research Next section
Findings - Illegal online gambling

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Last updated: 20 October 2026

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