Report
Illegal online gambling - Phase 3: Understanding push factors for consumer engagement with illegal gambling websites
The Gambling Commission's research into consumer engagement with the illegal online gambling market.
Appendix C - Qualitative sample breakdown of 15 participants
Qualitative sample breakdown of 15 participants
| Participant | Age (years) | Gender | Audience type | Persona group |
|---|---|---|---|---|
| 1 | 34 | Female | Intentionally gamble on illegal websites (group 1) | Skilled advocate |
| 2 | 54 | Female | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 3 | 25 | Male | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 4 | 28 | Male | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 5 | 21 | Female | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 6 | 18 | Male | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 7 | 37 | Male | Intentionally gamble on illegal websites (group 1) | Skilled advocate | 8 | 37 | Male | Unintentionally gamble on illegal websites (group 2) | Social explorers | 9 | 35 | Female | Unintentionally gamble on illegal websites (group 2) | Social explorers | 10 | 35 | Male | Unintentionally gamble on illegal websites (group 2) | Social explorers | 11 | 51 | Male | Unintentionally gamble on illegal websites (group 2) | Social explorers | 12 | 44 | Male | Unintentionally gamble on illegal websites (group 2) | Accidental tourists | 13 | 32 | Male | Unintentionally gamble on illegal websites (group 2) | Accidental tourists | 14 | 45 | Female | Unintentionally gamble on illegal websites (group 2) | Accidental tourists | 15 | 33 | Male | Unintentionally gamble on illegal websites (group 2) | Accidental tourists |
Appendix B - Focus group discussion guide Next section
Appendix D - Digital intelligence list of platforms evidence was sourced from
Last updated: 20 October 2026
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