Promoted posts on your timeline
You may have come across ‘promoted’ posts when scrolling through your timeline. These are paid for adverts used by brands to reach targeted audiences.
Your activity on X (formerly Twitter), including what you post, who you interact with or what you search for may be used to customise advertising for you.
How to control promoted Tweets
There are several options available for you to use to help control what promoted posts you see on your timeline. To view these, hit the down arrow icon on a promoted post.
The ‘I don’t like this ad’ option will send a notification to X which will help control what promoted posts you see in the future.
Alternatively, you can choose to simply block the promoter of the post, meaning you will no longer see promoted posts from that account.
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Last updated: 21 May 2025
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