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Strategy

National Strategy to Reduce Gambling Harms

The sole aim of this three-year National Strategy is to move faster and go further to reduce gambling harms.

Gambling Commission actions

The Gambling Commission will support businesses to innovate and collaborate to ensure that activities deliver greater impact on a clearer set of defined priorities.

Collaboration for and by gambling businesses on prevention and education and treatment and support starts with responsible product and game design, and creating and providing clear information for customers about the risks of gambling and how products behave.

It means improving up front consumer protections to encourage safer gambling, promoting the use of tools to manage gambling as a measure to prevent harm and developing support mechanisms such as exclusion options and referral processes to ensure people who need to cease gambling have the right tools and support to help them do so.

In our annual business plans and through engagement with operators and trade associations, the Commission will set clear priority areas for operators to focus on in order to raise standards.

We will continue to facilitate collaboration to identify what does and doesn’t work and will look at new and innovative ways to share lessons learned, and to recognise and share best practice to accelerate progress.

We expect collaboration to lead to clear outcomes, and for efforts to understand and develop interventions and practices to reduce gambling harms to have a clear purpose, include testing and evaluation, and for findings and outcomes to be shared more widely to help inform safer gambling practices.

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Working in partnership
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