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Young people in marketing material

For the purposes of these rules, children are those who are 15 and under, and young persons are people of 16 or 17.

As a general rule, marketing communications for gambling must not include a child or a young person. No one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role.

Individuals who are, or seem to be under 25 years old (18-24 years old) may be featured playing a significant role only in marketing communications that appear in a place where a bet can be placed directly through a transactional facility; for instance, a gambling operator’s premises or own website.

In all other instances, including social media, under 25s must not feature.

CAP has published the outcome of a consultation on a proposal to amend the Gambling section of the CAP Code. CAP Gambling Consultation Regulatory Statement: Betting websites featuring individuals under the age of 25 (opens in a new tab).

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