Guidance
Exploring Drivers of Consumer Trust in Gambling
Exploring Drivers of Consumer Trust in Gambling
Appendix 1 - Desk research published sources
Association of the British Pharmaceutical Industry (ABPI) Strengthening reputation and trust in the UK pharmaceutical Industry (2024) Strengthening reputation and trust in the UK pharmaceutical industry (opens in new tab).
Bradley, A., & James, R. J. E. (2019) How are major gambling brands using Twitter? International Gambling Studies (opens in new tab).
Charity Commission for England and Wales (2023) Public Trust in Charities 2023 (GOV.UK) Public trust in charities 2023 - GOV.UK (opens in new tab)
Carin van der Cruijsen; Jakob de Haan; Ria Roerink (2021) Trust in financial institutions: A survey Trust in Financial Institutions: A Survey by Carin van der Cruijsen, Jakob de Haan, Ria Roerink -SSRN (opens in new tab)
Edelman (2024) Edelman Trust Barometer (opens in new tab)
Gambling Commission (2019) Consumer attitudes towards gambling advertising (2019 research)
Gambling Commission (2019) Exploring the information needs of gambling consumers (2019 research)
Gambling Commission (2020) Understanding how consumers engaged with gambling advertising in 2020
Gambling Commission (2021) Understanding consumer complaints
Gambling Commission (2023) Consumer perception that gambling is fair and can be trusted
Gambling Commission (2023) Gambling Behaviour 2015 to 2023: Quarterly telephone survey trends Perceptions of the gambling industry as fair and trusted
Gambling Commission (2023) Blog - Exploring the topic of withdrawing funds from accounts and what the data shows
Gambling Commission (2024) Customer happiness with treatment by Licensees
Jones, P. & Comfort, D. (2021) Corporate digital responsibility challenges for sports betting companies. Journal of Gambling Issues, 48, 202-212 - Research Repository (opens in new tab)
Organisation for Economic Co-operation and Development (OECD) (2017) OECD Guidelines on Measuring Trust (opens in new tab)
Office for National Statistics (2023) Trust in government, UK:2023 (opens in new tab)
Red Tractor The UK’s Trust in Food Index (2022) - Red Tractor Assurance (opens in new tab)
S. M. A. Moin, James Devlin & Sally McKechnie (2023) Introducing a composite measure of trust in financial services, The Service Industries Journal, 43:11-12, 896-922, DOI: 10.1080/02642069.2021.1969366 (PDF)(opens in new tab)
The Behavioural Insights Team (2022) Assessment of consumer demand for gambling industry transparency (opens in new tab)
The Guardian (April 2023) Ban all Gambling Adverts, say more than half of Britons. Ban all gambling adverts, say more than half of Britons (opens in new tab)
YouGov UK How Brits feel about the gambling industry (opens in new tab)
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Appendix 2 - Qualitative discussion guide
Last updated: 3 October 2024
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