Customer awareness and use of gambling management tools
This information is collected through our Gambling Survey for Great Britain (GSGB) statistics based on responses from those who have gambled within the previous 12 months. You can learn more about how we collect our data on gambling participation and the prevalence of problem gambling.
There is a balance to be struck between ensuring customers are aware of support available to them, such as gambling management tools, and customers needing to use such tools. Increased customer awareness can indicate that licensees are taking appropriate steps to make sure customers know how to get help to manage their gambling. But increased customer use could mean either that awareness is up, or that more people are worried about their gambling and want to set limits. Our current focus for our metrics is on increased consumer awareness, though we will continue to monitor the uptake of tools as well. We are also currently exploring ways to increase both consumer awareness and uptake of gambling management tools.
Percentage of people who have gambled in the last 12 months who are aware of and who have used gambling management tools
| Gambling management tool | Year to December 2022 awareness (percentage) | Year to December 2022 usage (percentage) | Year to December 2023 awareness (percentage) | Year to December 2023 usage (percentage) |
|---|---|---|---|---|
| Self-excluded from gambling companies websites (via GAMSTOP), premises or a specific product | 26.9% | 2.6% | 31.8% | 3.2% |
| Set spend, loss or deposit limits on the amount of money spent gambling | 47.5% | 4.0% | 51.7% | 3.4% |
| Set reminders, limits or a time out to control the time spent gambling | 35.2% | 2.3% | 38.7% | 1.8% |
| Using blocking software to stop access to gambling websites | 18.3% | 1.2% | 22.7% | 1.2% |
| Asking my bank to block payments to gambling companies | 18.5% | 1.8% | 21.5% | 1.1% |
| Taking a break from online websites without using a specific gambling management tool | 29.0% | 4.3% | 31.3% | 3.7% |
Impact on gambling behaviour amongst people who have used gambling management tools in the past 12 months
| Impact of using tool on gambling | Percentage of gamblers experiencing impact (2022) | Percentage of gamblers experiencing impact (2023) |
|---|---|---|
| Reduced time or money spent gambling | 80% | 82.3% |
| No impact on time or money spent gambling | 19% | 13.8% |
| Increased time or money spent gambling | 1% | 3.8% |