Hi, I’m Helen Bryce, Head of Statistics at the Gambling Commission and I want to tell you about the new Gambling Survey for Great Britain.
The Commission has developed the Gambling Survey for Great Britain to provide a high quality survey which will provide more timely information across the whole of Great Britain. It will be the largest survey of its kind about peoples’ gambling behaviours in the country, replacing our previous quarterly telephone surveys.
Each year the Gambling Survey for Great Britain will collect data from twenty thousand respondents and help us better understand peoples’ gambling behaviour and attitudes towards gambling up and down the country.
We will write to a random sample of people, inviting them to take part in the survey. Respondents will be able to complete the survey either online or via a postal submission. With over forty per cent of respondents choosing to respond on paper during our experimental testing in 2023, it’s important that we offer this option to ensure that everybody gets a chance to take part and give their results to us in a way that they find most convenient.
The approach we are using also ensures privacy for respondents, and all answers provided in the survey will be entirely confidential. This is important because some of the questions in the survey cover sensitive topics.
The Gambling Survey for Great Britain will provide a robust source of evidence for decision making, and from 2024 will be the new source of official statistics on gambling behaviours in Great Britain.