Cookies on the Gambling Commission website

The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content
  1. Home
  2. Public and players
  3. October 2019: Industry Challenges

Standards

October 2019: Industry Challenges

Phase one of the Gambling Commission’s Industry Challenge initiative, set at our industry briefing in October 2019.

Published
2 October 2019

Last updated
19 August 2021 - Changes

Document actions
Print or save (opens in new tab)

  1. Contents
  2. Phase one: Update on industry progress
  3. Incentives for High Value Customers

Incentives for High Value Customers

We asked industry to work together to develop a code of conduct that ensures the incentivisation of high value customers also known as ‘VIPs’ is offered in a safe and responsible way. This was because the Commission’s casework had uncovered ways in which incentivisation and VIP schemes were offered, acted as a barrier to identifying people who are experiencing harm. In some cases, we had seen evidence of such schemes encouraging harmful play. This needs to stop.

Next section
Industry progress
Is this page useful?
Back to top