Understanding the impact of increased cost of living on gambling behaviour
The Gambling Commission, in partnership with Yonder, developed and executed a mixed-methodology research approach to generate an understanding of the behaviours and motivations of gamblers during the current period of high cost of living in Great Britain. This research was designed to test three core hypotheses:
- the rise in cost of living is likely to impact consumers’ gambling behaviour in different ways, depending on their personal circumstances and the way in which gambling fits into their lives
- some gamblers will report that the rise in cost of living has had a mediating effect on their gambling behaviour
- the rise in cost of living may negatively impact vulnerabilities for some consumers, putting them at an increased risk of gambling-related harm.
This report outlines interim findings from the quantitative phase of research. A final report combining these findings with insights from the qualitative phase will be published in early 2024.Previous section
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Cost of living on gambling behaviour: Methodology
Last updated: 10 October 2023
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