Report

Understanding the impact of increased cost of living on gambling behaviour

Gambling Commission report with Yonder to understand the behaviours and motivations of gamblers during the period of high cost of living in Great Britain.

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Published
10 October 2023

Last updated
10 October 2023 - Changes

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Contents

• Understanding the impact of increased cost of living on gambling behaviour

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• Introduction
• Methodology
• Summary of findings
• Financial comfort and concerns around cost of living
• Impact of increased cost of living on wellbeing
• Impact of cost of living on gambling behaviours
• Gambling motivations
• Conclusions
• Appendix

Introduction

The Gambling Commission, in partnership with Yonder, developed and executed a mixed-methodology research approach to generate an understanding of the behaviours and motivations of gamblers during the current period of high cost of living in Great Britain. This research was designed to test three core hypotheses:

• the rise in cost of living is likely to impact consumers’ gambling behaviour in different ways, depending on their personal circumstances and the way in which gambling fits into their lives
• some gamblers will report that the rise in cost of living has had a mediating effect on their gambling behaviour
• the rise in cost of living may negatively impact vulnerabilities for some consumers, putting them at an increased risk of gambling-related harm.

This report outlines interim findings from the quantitative phase of research. A final report combining these findings with insights from the qualitative phase will be published in early 2024.

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Cost of living on gambling behaviour: Methodology

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Last updated: 10 October 2023

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