Report
Gambling Survey for Great Britain - Year 2 (2024), wave 1 report: Official statistics
Gambling Survey for Great Britain - Year 2 (2024), wave 1 report
Response to the survey
Data tables are provided in Statistics on gambling participation – Year 2 (2024), wave 1 .
Address-level response rates
Table A.1: Address-level response summarises the address-level response rates.
In total, 18,778 addresses were issued. In remote surveys (that is where participants complete the survey independently without any involvement from an interviewer), no information is known about the reason for non-response in individual addresses. However, it was assumed that around 9 percent of addresses in the sample (1,690) were not residential and were therefore ineligible to complete the survey1.
Table A.1: Address-level response, summarises the address-level response rates
| Response of issued addresses | Total addresses (number) | Total addresses (percentage) | Total eligible (percentage) |
|---|---|---|---|
| Issued addresses | 18,778 | 100% | Not applicable |
| Assumed ineligible | 1,690 | 9% | Not applicable |
| Assumed eligible (residential addresses) | 17,088 | 91% | 100% |
| Refusal or unable to take part | 29 | 0% | 0% |
| No response | 15,250 | 81% | 89% |
| Productive addresses | 3,499 | 19% | 20% |
In total, 3,499 addresses were productive. The adjusted address-level response rate, that is the proportion of eligible addresses where a questionnaire was completed by at least one adult, was 20 percent (slightly lower than the target of 22 percent). There was no response from 15,250 addresses and a further 29 addresses had an individual contact the office to say they did not wish or were unable to take part.
Table A.2: Address-level response, by country shows the breakdown of the issued sample in England, Scotland and Wales and the household response rate in each country. In total, 86 percent of the issued addresses were in England, 9 percent in Scotland and 5 percent in Wales. Household response rate was 21 percent in England, 19 percent in Scotland and 20 percent in Wales.
Table A.2: Address-level response, by country
| Country | Total issued addresses (number) | Total issued addresses (percentage) | Total assumed eligible addresses (number) | Total assumed eligible addresses (percentage) | Total productive addresses (number) | Household response rate (percentage) |
|---|---|---|---|---|---|---|
| England | 16,110 | 86% | 14,660 | 86% | 3033 | 21% |
| Scotland | 1,734 | 9% | 1,578 | 9% | 297 | 19% |
| Wales | 934 | 5% | 850 | 5% | 169 | 20% |
| All addresses | 18,778 | 100% | 17,088 | 100% | 3499 | 20% |
In English regions, the highest response rates were achieved in the South West (24 percent), South East (23 percent) and East Midlands (23 percent) and the lowest in London (16 percent) and North West (18 percent), as shown in Table A.3: Address-level response, by Government Office Region.
Table A.3: Address-level response, by Government Office Region
| Government Office Region | Total issued addresses (number) | Total issued addresses (percentage) | Total assumed eligible addresses (number) | Total assumed eligible addresses (percentage) | Total productive addresses (number) | Household response rate (percentage) |
|---|---|---|---|---|---|---|
| North East | 812 | 4% | 739 | 4% | 166 | 22% |
| North West | 2,177 | 12% | 1,981 | 12% | 354 | 18% |
| Yorkshire and the Humber | 1,592 | 8% | 1,449 | 8% | 320 | 22% |
| East Midlands | 1,392 | 7% | 1,267 | 7% | 288 | 23% |
| West Midlands | 1647 | 9% | 1,499 | 9% | 298 | 20% |
| East of England | 1,788 | 10% | 1,627 | 10% | 339 | 21% |
| London | 2,406 | 13% | 2,189 | 13% | 357 | 16% |
| South East | 2,605 | 14% | 2,371 | 14% | 534 | 23% |
| South West | 1,691 | 9% | 1,539 | 9% | 377 | 24% |
| Scotland | 1,734 | 9% | 1,578 | 9% | 297 | 19% |
| Wales | 934 | 5% | 850 | 5% | 169 | 20% |
| All addresses | 18,778 | 100% | 17,088 | 100% | 3,499 | 20% |
Individual-level response rates
Following the process of removing duplicate responses2, cases deemed to have completed the online questionnaire too quickly to have properly engaged with the questions and cases above the maximum two completions per household3, it was assumed that all responses in the dataset were from 5,191 unique individuals who had completed the questionnaire.
Table A.4: Individual-level response, by age and sex
| Age group (years) | Total participants male (percentage) | Total participants female (percentage) | Total participants all (percentage) | Total Great Britain population adult males (percentage) | Total Great Britain population adult females (percentage) | Total Great Britain population adult all (percentage) |
|---|---|---|---|---|---|---|
| 18 to 24 | 5% | 7% | 6% | 11% | 11% | 10% |
| 25 to 34 | 15% | 17% | 16% | 17% | 17% | 17% |
| 35 to 44 | 15% | 16% | 16% | 17% | 17% | 16% |
| 45 to 54 | 14% | 15% | 14% | 16% | 16% | 16% |
| 55 to 64 | 18% | 20% | 19% | 16% | 16% | 16% |
| 65 to 74 | 21% | 16% | 18% | 12% | 12% | 12% |
| 75 and over | 13% | 9% | 11% | 10% | 10% | 11% |
| Total | 44% | 56% | 100% | 48% | 48% | 100% |
| Unweighted bases | 2293 | 2889 | 5182 | 25,243,097 | 26,929,894 | 52,172,991 |
In total, 44 percent of the responding unweighted sample were men and 56 percent were women. This under-representation of men is similar to that seen in the latest published results for other surveys with the same completion modes, for example, the British Social Attitudes (BSA) 2022 survey BSA 40 Technical details (natcen.ac.uk) (opens in new tab)(pdf). In total, 44 percent of the BSA 2022 unweighted main sample were men and 56 percent women.
Those in the younger age groups were less likely to take part than their older counterparts: 6 percent of responding adults were aged 18 to 24 years, whereas this age group makes up 10 percent of the adult population of Great Britain. Conversely, 18 percent of responding adults were aged 65 to 74, whereas this group makes up 12 percent of the population as shown in Table A.4 Individual-level response, by age and sex.
This difference in taking part was particularly pronounced for male participants: 5 percent of the male sample were aged 18 to 24 years (this age-sex group makes up 11 percent of the male adult population of Great Britain). The equivalent proportions for females aged 18 to 24 years were 7 percent and 11 percent. The national percentages are based on the 2022 mid-year population estimates for Great Britain Office for National Statistics (ONS) (opens in new Tab).
Table A.5: Individual-level response, by mode of completion and sex
| Sex | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (percentage) | Individual-level response: Total completions (number) |
|---|---|---|---|---|
| Male | 66% | 34% | 44% | 2,294 |
| Female | 66% | 34% | 56% | 2,890 |
| All participants | 66% | 34% | 100% | 5,184 |
| Unweighted bases | 3,413 | 1,771 | 5,184 | 5,184 |
Table A.5: Individual response, by mode of completion and sex shows response rates by mode of completion, overall and for males and females separately. Overall, 66 percent (3,413) completed the survey online and 34 percent (1,771) completed a postal questionnaire. These results are broadly in line with expectations, based on the the development stages of the GSGB.
There was little difference between males and females in the mode of completion. In all age groups, except the oldest two (aged 65 to 74 and aged 75 and over), a higher proportion of participants completed the survey online than filled in the postal questionnaire. In total, 48 percent of those aged 65 to 74 and 27 percent of those aged 75 and over completed the survey online compared with between 60 percent and 86 percent of those in the younger age groups as shown in Table A.6: Individual-level response, by mode of completion and age.
Table A.6: Individual-level response, by mode of completion and age
| Age group (years) | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (number) |
|---|---|---|---|
| 18 to 24 | 85% | 15% | 300 |
| 25 to 34 | 86% | 14% | 830 |
| 35 to 44 | 84% | 16% | 827 |
| 45 to 54 | 73% | 27% | 750 |
| 55 to 64 | 60% | 40% | 996 |
| 65 to 74 | 48% | 52% | 939 |
| 75 plus | 27% | 73% | 547 |
| All participants | 66% | 34% | 5189 |
| Unweighted bases | 3,415 | 1,774 | 5,189 |
The mode of survey completion was similar for those who participated in gambling in the past 4 weeks and those who did not gamble, with two thirds of participants in both groups completing the survey online as shown in Table A.7: Individual response, by mode of completion and gambling prevalence in the past four weeks.
Table A.7: Individual-level response, by mode of completion and gambling prevalence in the past four weeks
| Gambling prevalence in the past four weeks | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (number) |
|---|---|---|---|
| Gambled in the past four weeks | 66% | 34% | 2,479 |
| Not gambled in the past four weeks | 67% | 33% | 2,647 |
| Unweighted bases | 3,409 | 1,717 | 5,126 |
References
1When estimating the proportion of ineligible addresses on an online survey, it is best practice to assume the same ineligibility rate as a recent face-to-face survey which uses the same sample frame and sampling approach and for which detailed outcomes are known for the entire issued sample. Ineligibility rates in Postcode Address File (PAF) face-to-face surveys tend to fall between 8 percent and 10 percent and 9 percent is the rate recorded in the most recent face-to-face British Social Attitudes Survey (2019) and so has been used as an appropriate default for this survey.
2Where a single participant completed the survey a second time.
3Where more than two people in a household completed the survey (for example, two completing the survey online and two different people completing postal questionnaires.
GSGB: Year 2 (2024), wave 1 report - Content of this report Next section
GSGB Year 2 (2024), wave 1 report - Questionnaire completion times
Last updated: 30 October 2024
Show updates to this content
Formatting updated.