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Report

Exploring consumer journeys using deposit limits

Exploring consumer journeys using deposit limits

Published
4 February 2025

Last updated
4 February 2025 - Changes

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  1. Contents
  2. Introduction

Introduction

The Gambling Commission, in partnership with Yonder, conducted quantitative research to explore consumer experiences of using deposit limits. This research builds upon our previous research into customer-led tools published about deposit limits. The research consists of an online self-report survey conducted by Yonder, focused on adults (aged 18 years and over) who have gambled in the last 12 months. The responses were analysed by the Commission’s Research and Statistics team.

This report outlines key findings covering the following areas:

  • gambling management tools (tools that are available to support those who gamble to manage the amount or the way in which they gamble)

  • financial limits (a type of gambling management tool, such as spend, loss, or deposit limits, that are set by a consumer to help manage how much money is spent on gambling)

  • deposit limits (a type of financial limit, wherein the amount a consumer can deposit into their account is limited over a particular duration, for example, per week)

  • net deposit limit (the overall deposit limit remaining after any amounts have been added or removed from the gross total)

  • gross deposit limit (the overall deposit limit before any amounts have been added or removed).

For a full list of relevant definitions, see our Appendix.

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