Exploring consumer journeys using customer-led tools
Also published recently
- Exploring consumer journeys playing online casino games (excluding slots)
- Exploring consumer journeys using gambling promotional offers and incentives
- Consumer voice - Exploring online staking (2020 research)
About our consumer voice research
We use a mix of quantitative and qualitative methods to gather views, opinions, and insights from gambling consumers. This work complements our nationally representative statistics on gambling participation and the prevalence of problem gambling, but goes into more depth on key issues and emerging areas of interest.
We are currently working with Yonder to deliver our Consumer Voice research. They use a variety of methodologies including surveys, online communities, focus groups and life diaries to tap into the experiences of gambling consumers and those affected by gambling in Great Britain..
This release contains key findings from recent research exploring consumer journeys using customer-led gambling management tools. The work has been conducted by Yonder as part of our Consumer Voice research programme, and supports Evidence theme 2 – in which we seek to better understand the range and variability of gambling experiences.
More methodological information, definitions of terms used, questions included in the survey, and data tables can be found in the following attachment file.