National Strategic Assessment 2020
The person gambling - What are the issues?
Knowing your customer is crucially important and this does not just mean knowing the person in terms of their personal details, age and account history. It is also about understanding affordability and a customer’s personal circumstances, how they react to products, play patterns and behaviours.
When we look at the growing range and complexities of products, the changing nature of the market and the current economic environment, a holistic view of the customer is vital. Knowing and identifying customers at risk of or experiencing harm and acting early and quickly could help stop or prevent the harm worsening.Previous section
Problem and at-risk gambling Next section
The person gambling - Customer affordability