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Report

Exploring consumer journeys using gambling promotional offers and incentives

The Gambling Commission’s report on consumer interactions with online promotional offers and incentives.

Published
24 November 2023

Last updated
1 May 2024 - Changes

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  1. Contents
  2. 1 - Introduction

1 - Introduction

The following information is from the financial risk stimulus pack prepared by Yonder and shown to participants as part of the qualitative phase of the research. Fieldwork for the qualitative phase was conducted between 16 and 22 August 2023.

The stimulus pack provides background and contextual information relative to the proposals, enabling participants to reflect upon proposed policies in an environment free from media influence. Within the pack, key terms and proposed thresholds are explained and explored. The pack also includes example scenarios to help participants understand how proposed checks would be conducted.

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