High Value Customers: Industry guidance
3 - Further guidance
As outlined in the previous section, this guidance specifically concerns the provision of incentives to HVCs. In addition to this, all customers, including those considered to be high-value customers, are subject to the wider requirements of the LCCP for consumer protection. In particular, the following guidance is relevant:
Further information on how to meet requirements for proactive interaction (opens in a new tab) can be found on our website.
Further information on age and identity verification requirements (opens in a new tab) can be found on our website.
Guidance on how to comply with anti-money laundering responsibilities (opens in a new tab can be found on our website.
Online markers of harm research
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High Value Customers: Industry guidance - High Value Customer reward programmes
Last updated: 17 May 2021
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