Mission, Vision and Strategic Goals
As the regulator of gambling activity in Great Britain, our mission is to make gambling fairer and safer. We do that by licensing and regulating in the public interest and providing advice and guidance.
Our vision is for a fairer and safer gambling market where all consumers and the interests of the wider public are protected.
To achieve this we have five strategic objectives:
Strategic Objective 1
Protecting children and vulnerable people from being harmed by gambling
Read more details about this objective in our corporate strategy.
Strategic Objective 2
Ensuring a fairer market and more informed consumers
Read more details about this objective in our corporate strategy.
Strategic Objective 3
Keeping crime out of gambling
Read more details about this objective in our corporate strategy.
Strategic Objective 4
Optimise returns to good causes from The National Lottery
Read more details about this objective in our corporate strategy.
Strategic Objective 5
Improving gambling regulation
Read more details about this objective in our corporate strategy.
Previous page
Interim Business Plan and Budget 2022 to 2023 Next page
Summary of the year ahead
Last updated: 19 April 2023
Show updates to this content
Corrected formatting issue only.