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Introduction

Introducing the Corporate Strategy (2 minutes, 12 seconds)

  View a transcript of this video 

We'd like to introduce you to our corporate strategy for 2024, our latest vision that will shape the future of gambling regulation in Great Britain.

This ambitious strategy takes us through to 2027 and will bring us closer to our vision for a fairer, safer and crime free gambling market.

We’re committed to helping ensure that consumers are protected and that the industry is supported to be compliant and crime free.

Over the next three years, everyone involved in, or with an interest of gambling from consumers, the public and our licensees will benefit from this important strategy.

We committed to making necessary change to how gambling is provided and regulated, delivering on our commitments from the Government's 2023 White Paper.

You've also already seen the launch of the Fourth National Lottery License, introducing a new license holder for the first time.

And that's not all. We've identified key areas where improving how we deliver our work can improve outcomes for consumers, the wider public and licensees.

Our focus for the next three years is clear. We're making better use of data and analytics to make our gambling regulation more effective, enhancing our core operational functions to provide best practice licensing, compliance and enforcement work, setting clear evidence-based requirements for licensees, being proactive in our approach and address potential problems at the earliest opportunity. And finally regulating a successful National Lottery.

We're not just reactive, we’re proactive addressing issues at the earliest opportunity. We're investing in tools, technology and skills in a new data innovation hub to improve the quality of the data we collect and how we use it.

We're working with regulatory partners from around the world to share and pool knowledge and look for meaningful solutions to tackle common problems like illegal gambling operations.

You can view and look through our strategy online and we will give feedback and advice to help us continue to improve and develop.

We look forward to working with all those with an interest in gambling who share our determination to ensure that gambling is fair, safe and free from crime.

The Gambling Commission (the Commission) is the national regulator of most forms of gambling in Great Britain. We license and regulate businesses, and key personnel within those businesses, who provide commercial gambling (excluding Spread-Betting). We provide advice to Government on gambling. We also regulate the National Lottery in the United Kingdom.

Gambling regulation in a digital age sets out our strategic direction for the next three years (2024 to 2027). It should be read alongside our business plans for each year of the strategy. We will report on our progress against the commitments made in this strategy in our annual reports.

Throughout this strategy we describe the actions we will take to ensure we are regulating in the public interest. This means:

  • protecting consumers and the wider public
  • maintaining public confidence in the gambling industry and the Commission
  • ensuring proper standards of conduct and competence are upheld by licence holders.
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Corporate Strategy 2024 to 2027
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