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Exploring consumer journeys playing online casino games

Introduction

The Gambling Commission (the Commission), in partnership with Yonder, conducted quantitative research to explore consumer experiences of playing online casino games (excluding slots). This research supports the consultation on remote game design and informs the consultation response that will follow. The research involved an online self-report survey conducted by Yonder, focused on those who have gambled on online casino games in the last 12 months. The responses were analysed by the Commission’s Research and Statistics team.

This report outlines key findings covering the following topics surrounding online casino games:

  • engagement in types of remote casino products
  • awareness of behaviours whilst playing online casino games
  • consumers' staking behaviours and attitudes towards speed of play.
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Online casino games (excluding slots) - Aims and methodology

Last updated: 15 February 2024

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