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Aims and methodology

This research was designed to explore the following core questions:

  • which online casino products are consumers engaging with?
  • what are consumers' attitudes towards spin speeds or the time it takes to play a hand?
  • are consumers aware of the time and money they spend on an online casino session?

This research used an online quantitative survey: data was collected from 617 adults aged 18 years and over in Great Britain who reported that they had played online casino games (excluding slots) in the last 12 months. Fieldwork took place from 2 September to 7 September 2023.

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Exploring consumer journeys playing online casino games
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Online casino games (excluding slots) - Key findings
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