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TV prize competitions

Request

How much income does ITV receive from their text competitions relative to its prize offerings and how much of their entrants are multiple (from the same number) and what is the average spend per number per annum

Response

Thank you for your request which has been processed under the Freedom of Information Act 2000 (FOIA).

In your email you have requested ‘How much income does ITV receive from their text competitions relative to its prize offerings and how much of their entrants are multiple (from the same number) and what is the average spend per number per annum’

The ‘text competitions’ you have described in your request are categorised as Prize competitions and free draws and are free from regulation under the Gambling Act 2005 (the Act). As such the information you have requested is not held by the Gambling Commission.

ITV run competitions with both a paid and a free entry route. As such, they are not regulated by the Gambling Commission.

Further information relating to Free draws and prize competitions can be viewed on our website:

Free draws and prize competitions - Gambling Commission

These pages explain what does and does not fall with our regulatory remit. The Gambling Commission works within the confines of what the current legislation sets out.

Review of the decision

If you are unhappy with the service you have received in relation to your Freedom of Information request you are entitled to an internal review of our decision. You should write to FOI Team, Gambling Commission, 4th floor, Victoria Square House, Victoria Square, Birmingham, B2 4BP or by reply to this email.

Please note, internal review requests should be made within 40 working days of the initial response. Requests made outside this timeframe will not be processed.

If you are not content with the outcome of our review, you may then apply directly to the Information Commissioner (ICO) for a decision. Generally, the ICO cannot make a decision unless you have already exhausted the review procedure provided by the Gambling Commission.

The ICO can be contacted at: The Information Commissioner’s Office (opens in a new tab), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

Information Management Team
Gambling Commission
Victoria Square House
Victoria Square
Birmingham B2 4BP

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