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Statistics and research release

Market overview - operator data to June 2024 (published July 2024)

An overview of the data provided by gambling operators up to June 2024.

Summary

Operator Data

The Gambling Commission has published data to June 2024, with the dataset collected since March 2020 showing how gambling behaviour has changed over the period.

This release compares Quarter 1 (April to June) of financial year 2024 to 2025, with Quarter 1 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

This release covers data from the largest online operators and Licensed Betting Operators (LBOs) found on Britain’s high streets.

Note: We encourage you to always refer to the most recent excel data document which contains updated data for the entire period. This can be found on Gambling business data on gambling to June 2024 (published July 2024).

Online gambling

The online gambling data, collected from the largest online operators, covers the months March 2020 through to June 2024.

Comparison should not be made with the industry statistics dataset, as the data set reported here may include free bets and bonuses and does not cover all operators.

Latest data1, from April to June 2024, shows total online Gross Gambling Yield (GGY) increased 12 percent, compared to the same period last year, to £1.46 billion. The increase was mostly driven by real event betting which increased by 16 percent year-on-year.

Both the overall number of total bets and/or spins and the number of average monthly active accounts2 saw increases during the quarter, seeing increases of 11 percent and 9 percent respectively, compared to the previous year. Totalling over 24.5 billion, this is the highest recorded overall number of bets and/or spins for a quarter since data collection began, breaking the record set in the previous quarter.

Online real event betting

A popular sporting calendar with events such as the UEFA Euro 2024 saw online real event betting GGY increased by 16 percent year-on-year for quarter 1, to £625 million. The number of bets decreased 7 percent, while the average monthly active accounts increased 11 percent compared to the same quarter last year.

Online slots

Slots GGY increased 10 percent to £642 million year-on-year for this reporting period. The number of spins increased 12 percent in the quarter to a new peak of 22.4 billion, while the number of average monthly active accounts increased 11 percent to 4.4 million.

Online safer gambling indicators

The number of online slots sessions lasting longer than an hour increased by 8 percent year-on-year to 9.7 million. The number of total sessions increased by 16 percent in the equivalent time period, recording the highest number of total sessions in a quarter since record collection began. Approximately 6 percent of all sessions lasted in excess of one hour during the quarter, remaining the lowest percentage recorded in this dataset for the second consecutive quarter. The average session length remained consistent at 17 minutes when compared to Quarter 1 2023 to 2024.

The total number of customer interactions in Quarter 1 increased by 0.4 percent to 2.9 million compared to the same period last year, with the majority remaining automated in nature.3 The number of direct interactions undertaken by operators in this dataset has decreased by 13 percent year-on-year.

Offline Betting

The Commission has collected data from the largest LBOs for the months of March (pre-lockdown) and June 2020 through to June 2024.

GGY reported for Quarter 1 (April to June) decreased by 1 percent from Quarter 1 last year to £582 million, while the number of total bets and spins decreased 1 percent to 3.2 billion.

Over the Counter (OTC)

The number of bets placed over the counter decreased 4 percent in the quarter compared to the same period last year to 144 million, while GGY also decreased by 7 percent to £168 million.

Self-Service Betting Terminals (SSBT)

The number of bets placed on SSBTs increased by 5 percent year-on-year to 37 million. GGY increased year-on-year by 7 percent to £124 million.

Machines sessions

Machines GGY decreased by 1 percent in Quarter 1 year-on-year to £290 million, with average spend per session increasing 1 percent year-on-year to £12.26. The average number of spins per machines session increased by 2 spins this quarter to 130 spins.

Offline safer gambling indicators

The proportion of total machines sessions lasting more than one hour fell to 2 percent, down from 3 percent during the same period last year.

Notes

1We are currently investigating the categorisation of certain products. This may result in the changing of some data between verticals, however this should have no impact on the overall totals.

2This is the total number of times activity has taken place across all verticals; therefore, an active account may be counted more than once if they participate in more than one vertical. Additionally, a quarter-on-quarter comparison means that there is a further degree of double counting in the active accounts’ data-point. For example, if an account has been active in 2 months of the 3 months in a quarter, it will be counted twice in the total for that quarter. This is only applicable to active accounts and not any of the other data-points.

3Some operators may have revised their algorithms.

Data and downloads

There are no files for this release.

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