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Statistics and research release

Gambling business data on gambling to March 2025 (published May 2025)

A collection of data provided by gambling businesses during and following the coronavirus pandemic.

Summary

The full dataset from the earlier months is available in the Operator data - Quarter 4 2024 to 2025 Excel document that can be found in the Data and downloads section on this page.

This data should not be compared with data from industry statistics1.

Online operator data

The following data tables cover online gambling activity2.

Table 1: Total number of active players per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of active players on each vertical.

Note: a player may be active in more than one product, so these columns must not be summarised to give an overall total number of players.

Total number of active players per vertical
Actives per vertical Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Slots 4,137,790 4,068,251 4,580,747 4,512,656 4,362,977 4,740,347
Other gaming (including casino) 2,346,786 2,365,965 2,708,317 2,557,072 2,488,977 2,713,510
Betting (real event) 5,338,151 5,520,557 6,926,365 5,522,573 5,375,237 6,518,542
Betting (virtual) 179,853 175,030 196,575 185,741 170,619 196,056
Poker 228,732 224,670 230,103 215,311 199,357 202,773

Table 2: Total number of bets placed per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of bets placed on each vertical.

Total number of bets placed per vertical
Bets per vertical Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Slots 7,020,445,384 7,214,827,508 7,850,288,416 7,809,342,290 7,257,656,439 8,318,263,953
Other gaming (including casino) 252,362,890 251,457,672 279,817,106 254,728,828 215,489,833 242,022,425
Betting (real event) 284,983,452 284,165,919 353,586,176 289,042,607 277,499,084 343,846,738
Betting (virtual) 9,547,443 9,192,462 10,210,652 8,261,410 7,460,563 8,867,440
Poker 68,310,162 63,031,364 65,168,715 55,914,253 48,546,198 51,344,555

Table 3: Slots session length

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.

Slots session length
Session length Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Average session length (minutes) 16 17 17 17 17 17
Sessions over 1 hour 3,026,368 3,093,121 3,513,212 3,313,228 3,109,330 3,655,588
Total number of sessions 50,110,086 47,288,718 56,814,198 56,990,996 52,945,639 61,658,785

Table 4: Gross Gambling Yield (GGY)3

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the GGY from each vertical.

Gross Gambling Yield
GGY by vertical Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Slots £193,227,924 £205,508,803 £223,430,501 £225,960,704 £212,148,761 £250,503,961
Other gaming (including casino) £43,513,733 £44,390,243 £50,759,459 £47,815,323 £42,985,229 £47,465,051
Betting (real event) £124,749,466 £206,547,846 £233,769,221 £203,800,701 £182,261,563 £209,865,217
Betting (virtual) £3,326,631 £3,328,503 £3,910,489 £3,056,867 £2,805,617 £3,343,187
Betting (eSports) £1,310,508 £1,559,208 £1,431,738 £1,043,124 £1,054,075 £1,120,811
Poker £5,338,311 £4,719,906 £5,078,203 £4,325,119 £3,781,072 £3,995,833
Other £555,234 £512,338 £358,969 £855,540 £731,079 £730,483

Licensed betting operator data

Table 5: Number of bets and/or spins

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing the number of bets and/or slips across available products.

Number of bets and/or spins
Available products Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Over the counter 44,166,511 43,438,606 49,919,858 41,614,922 40,028,824 47,160,761
Self-service betting terminals (SSBT) 12,353,565 13,217,691 13,995,925 13,090,229 13,072,555 14,300,608
Machines 976,542,227 1,020,053,106 1,091,377,049 954,926,590 938,255,032 1,053,916,258

Table 6: Gross Gambling Yield (GGY)

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing GGY across available products.

Gross Gambling Yield (GGY)
Available products Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Over the counter £49,245,461 £46,434,662 £56,885,223 £44,752,420 £49,055,570 £58,594,949
Self-service betting terminals (SSBT) £33,470,537 £44,029,942 £48,941,250 £42,531,769 £41,547,660 £41,413,055
Machines £91,346,794 £95,361,841 £102,194,291 £88,883,764 £88,241,176 £98,606,252

Table 7: Machine sessions

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing machines data.

Machine sessions
Sessions Quarter 4 2023 to 2024 Quarter 4 2024 to 2025
January 2024 February 2024 March 2024 January 2025 February 2025 March 2025
Total number of sessions 7,525,340 7,807,628 8,423,630 7,314,603 7,162,148 8,148,063
Sessions over 1 hour 187,819 194,005 205,227 202,128 196,292 214,642

Notes

1This data should not be compared to Industry Statistics as the market impact data may contain free bets and bonuses.

2Changes in data could be due to a variety of factors.

3This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80 percent of the online market.

Data and downloads

Files

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