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Statistics and research release

Gambling business data on gambling to September 2023 (published October 2023)

A collection of data provided by gambling businesses during and following the coronavirus pandemic.

Summary

Details

The full dataset from earlier months is available in the Excel document.

This data should not be compared with data from industry statistics.1

Online operator data

The following data tables cover online gambling activity.2

Table 1: Total number of active players per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of active players on each vertical.

Note: a player may be active in more than one product, so these columns must not be summarised to give an overall total number of players.

Total number of active players per vertical
Actives per vertical Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Slots 3,384,076 3,489,502 3,422,720 3,782,873 3,892,526 3,776,478
Other gaming (including casino) 2,102,152 2,201,996 2,131,482 2,326,309 2,611,704 2,566,546
Betting (Real event) 4,573,576 5,666,882 4,900,242 3,937,111 5,712,230 5,457,564
Betting (Virtual) 211,955 212,761 207,544 184,538 204,793 177,092
Poker 230,793 226,306 231,040 231,344 230,104 223,951

Table 2: Total number of bets placed per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of bets placed on each vertical.

Total number of bets placed per vertical
Bets per vertical Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Slots 6,346,938,535 6,118,319,344 5,987,485,641 6,962,084,729 6,890,727,631 6,699,018,198
Other gaming (including casino) 342,714,888 327,610,036 318,785,519 308,899,328 330,179,170 310,416,764
Betting (Real event) 278,533,218 303,810,896 288,537,056 259,920,875 308,471,477 294,525,401
Betting (Virtual) 11,260,469 10,922,987 10,622,276 9,258,663 9,520,282 9,087,498
Poker 71,216,450 69,913,760 70,102,458 70,078,593 67,893,418 63,896,969

Table 3: Slots session length

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.

Slots session length
Session length Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Average session length (minutes) 19 19 19 17 17 17
Sessions over 1 hour 3,019,378 2,967,674 2,919,460 3,214,453 3,020,750 3,017,238
Total number of sessions 43,473,655 43,719,894 42,743,066 48,332,515 45,961,871 45,838,834

Table 4: Gross Gambling Yield (GGY)3

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the Gross Gambling Yield (GGY) from each vertical.

Gross Gambling Yield
GGY by vertical Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Slots £190,586,167 £178,657,585 £178,416,814 £201,467,573 £195,457,781 £191,854,581
Other gaming (including casino) £50,532,736 £50,085,199 £48,377,311 £48,163,023 £45,525,948 £46,412,175
Betting (Real event) £128,648,580 £169,763,485 £154,050,057 £123,231,940 £182,381,463 £122,679,428
Betting (Virtual) £4,142,473 £4,017,502 £3,937,215 £3,393,523 £3,398,794 £3,393,832
Betting (eSports) £2,968 £897,628 £476,617 £1,192,094 £1,035,343 £985,122
Poker £5,932,404 £5,743,304 £6,340,477 £5,196,758 £5,187,401 £5,544,367
Other £669,408 £515,087 £230,199 £894,259 £747,504 £685,781

Licensed betting operator data

Table 5: Number of bets and/or spins

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing the number of bets and/or slips across available products.

Number of bets and/or spins
Available products Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Over the counter 49,054,682 49,420,439 43,964,546 46,838,507 48,578,310 46,167,298
Self-service betting terminals (SSBT) 7,186,630 9,809,172 9,293,278 8,246,060 11,434,464 11,865,639
Machines 1,032,788,352 1,005,940,330 966,738,496 1,005,160,232 985,086,746 971,514,931

Table 6: Gross Gambling Yield (GGY)

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing Gross Gambling Yield (GGY) across available products.

Gross Gambling Yield (GGY)
Available products Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Over the counter £57,614,346 £56,157,343 £51,304,812 £47,738,143 £62,867,101 £54,915,629
Self-service betting terminals (SSBT) £26,188,490 £36,584,471 £31,193,231 £26,925,975 £34,765,526 £31,231,011
Machines £96,122,211 £94,358,928 £91,208,841 £95,332,467 £93,435,031 £91,373,040

Table 7: Machine sessions

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing machines data.

Machine sessions
Sessions Quarter 2 2022 to 2023 Quarter 2 2023 to 2024
July 2022 August 2022 September 2022 July 2023 August 2023 September 2023
Total number of sessions 8,001,536 7,928,458 7,373,112 7,803,369 7,759,017 7,610,662
Sessions over 1 hour 215,262 208,491 206,496 193,489 184,985 182,193

Notes

1This data should not be compared to Industry Statistics as the market impact data may contain free bets and bonuses.

2Changes in data could be due to a variety of factors.

3This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80 percent of the online market.

Data and downloads

Files

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