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October 2019: Industry Challenges

Phase one of the Gambling Commission’s Industry Challenge initiative, set at our industry briefing in October 2019.

Next steps

The Commitments will become a formal part of the regulatory framework when they become part of the Gambling Industry Code for Socially Responsible Advertising in July. We welcome the fact that industry is already developing work in this area.

We will continue to monitor the evolution of ad-tech with our regulatory partners and the BGC working group to ensure that all opportunities are taken and where appropriate help to facilitate dialogue with platforms and partners.

In terms of measuring impact we will look to:

  • the inclusion of relevant questions for Annual Assurance Statements – requiring operators to demonstrate what they have done to better shield children and young people and vulnerable adults from exposure to online advertising
  • the annual Gambling Commission Children and Young People survey with regard to exposure to online ads and ads via social media
  • our online tracker with regards to exposure to online ads and ads via social media
  • the potential for re-runs of GamCare Survey (especially questions on exposure to online ads)
  • hold the BGC AdTech Working Group to its commitments on metrics and evaluation to put in the public domain.
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