Standards
October 2019: Industry Challenges
Phase one of the Gambling Commission’s Industry Challenge initiative, set at our industry briefing in October 2019.
Commission assessment
The key with this challenge was to embrace online Ad-Tech for social responsibility purposes – using it to actively target away from vulnerable audiences. It is not enough to be reactive. Pro-active action must be taken to keep consumers safer.
We appreciate the input of the CAP and ASA here as key regulatory partners on this subject. We recognise that in the area of advertising, some progress will be limited by the extent of influence over third parties, such as platform providers. However, ongoing engagement with these providers is essential in order to ensure further improvements are made.
We welcome the wider work on reducing online harms by the following organisations:
- Department for Digital, Culture, Media & Sport (opens in new tab)
- Information Commissioner's Office (ICO) (opens in new tab)
- The Committee of Advertising Practice (CAP) (opens in new tab)
- The Advertising Standards Authority (ASA).
We will continue to provide input to this work in relation to gambling activity.
We are satisfied with the approach taken here and welcome the fact that those commitments to be codified via the Gambling Industry Code for Socially Responsible Advertising, will effectively enshrine the commitments immediately into the LCCP. However, like other areas, progress will need to be carefully monitored.
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Last updated: 19 August 2021
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