Report
Understanding and measuring consumer trust in the gambling industry - Full technical report
The understanding and measuring consumer trust in the gambling industry full technical report from The Gambling Commission.
Final statement selection
Following the cognitive testing phase, 8 statements were finalised and selected for inclusion in the GSGB survey, asked of all of those who had gambled:
Thinking about all activities you have engaged in (such as betting, casino, bingo and lottery), both online and in person, how much do you agree or disagree with the following statements?
- Gambling companies are held accountable by a regulator if their conduct falls short of standards
- Effective measures are in place to protect young, and other vulnerable, people when gambling
- Gambling companies have effective checks in place before they allow people to gamble (such as, ID checks, financial checks)
- Activities, offers and odds provided by gambling companies are clear, easy to understand and not misleading
- Gambling promotions and incentives don't encourage excessive gambling
- It is quick and easy to withdraw and collect my winnings
- Gambling games and machines are fair and free of errors
- Gambling companies are free from corruption.
Answer options:
- Agree strongly
- Agree slightly
- Neither agree nor disagree
- Disagree slightly
- Disagree strongly
- Don’t know
This report continues in the Pilot and validation exercise section.
Previous sectionCognitive testing
Last updated: 23 July 2026
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