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Report

Understanding and measuring consumer trust in the gambling industry - Full technical report

The understanding and measuring consumer trust in the gambling industry full technical report from The Gambling Commission.

Published

23 July 2026

Last updated

23 July 2026 - Show updates to this content

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Contents

  1. Introduction
  2. Background
  3. How to read and interpret this technical report
  4. Strengths and limitations
  5. Statement selection process
  6. Pilot and validation exercise
  7. Revised Trust Question
  8. Developing a composite index score
  9. Recommendations for future use
  10. Appendices
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