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Initial findings from new data on consumer trust – GSGB

Initial findings from new data on consumer trust – GSGB

Published
23 July 2026

Last updated
23 July 2026 - Changes

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  1. Contents
  2. Introduction to drivers of trust

Introduction to drivers of trust

The overall trust scores and agreement levels can be used to dive deeper into the 5 overarching drivers of consumer trust. This section explores each theme in more detail, and the extent to which agreement with each statement varies by age, gender, and gambling activity.

The next page in this section is Regulation and accountability.

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