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Report

Illegal online gambling: Consumer awareness, drivers and motivations

The Gambling Commission's study into consumer awareness of the illegal online gambling market.

Published
18 September 2025

Last updated
18 September 2025 - Changes

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Contents

Summary

This publication explains how we have used mixed methods research to understand consumer engagement with illegal gambling websites

This is the first in our series of reports on illegal gambling.

The qualitative phase of our research revealed 4 broad audience groups that engage with illegal gambling websites.

These audiences have varying awareness levels of engagement with illegal websites, different entry pathways into the websites, and motivations for using them.

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Illegal online gambling: Consumer awareness, drivers and motivations - Overview
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