Report
Exploring online, illegal, individual-led lotteries and raffles
Exploring online, illegal, individual-led lotteries and raffles
Quantitative phase
Following the digital intelligence phase, Yonder conducted two online omnibus surveys between 13 March and 17 March 2026. Together, these had a combined sample of 4,233 UK residents aged 16 and over. The sample was weighted to be representative of the UK population across key demographic measures3.
The survey was designed to quantify findings from the digital intelligence phase, understand the gambling incidence and habits of omnibus participants, and inform areas of exploration for the qualitative phase.
In particular, the survey sought to:
- measure awareness of, and participation in, online individual-led lotteries and raffles on social media platforms
- assess how often people had engaged with online individual-led lotteries and raffles on TikTok in particular
- explore the prizes, routes into participation, locations of draws and payment methods associated with online individual-led lotteries and raffles promoted on TikTok
- understand what checks participants reported making on hosts, and their reasons for taking part in TikTok lotteries and raffles.
References
3 The full survey and quantitative samples can be found in Appendix B and Appendix C of this report.
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Qualitative phase
Last updated: 13 August 2026
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