Report
Exploring consumer journeys using deposit limits
Exploring consumer journeys using deposit limits
Key findings - Intent to use a net or gross deposit limit in the future
Net deposit limits
Net deposit limit group: 458 respondents.
Usage of this type of limit was low, with eight in ten respondents (82 percent) reporting that they have never used net deposit limits before, and only 6 percent of respondents certain that they had.
A fifth of respondents (20 percent) said they would consider using this type of limit in future, while more respondents said they would not (61 percent) and a further 19 percent selected ‘Do not know’ (a total of 444 respondents)1.
When asked to explain why they would consider using a net deposit limit in future, most comments were related to managing finances.
When asked to explain why they would not use a net deposit limit in future, the most common reasons related to respondents’ belief that they could manage their own gambling without the use of a deposit limit. Additional comments included that net deposit limits seemed complicated and/or confusing.
Gross deposit limits
Gross deposit limit group: 458 respondents.
Over a tenth (13 percent) had used a gross deposit limit before – a further 12 percent reported being unsure if they had used a gross deposit limit previously, and 67 percent reported never having done so.
A third (32 percent) of respondents in this group reported that they would consider using a gross deposit limit in future, whilst more respondents said that they would not (54 percent) and a further 15 percent selected ‘Do not know’ (a total of 426 respondents)2.
When asked to explain why they would consider using a gross deposit limit in future, most comments were related again to managing finances.
When asked to explain why they would not use a gross deposit limit in future, similar to the net deposit limit group, the most common reasons related to respondents’ belief that they could manage their own gambling without the use of a deposit limit.
References
1 Of 444 respondents, the 14 who selected ‘prefer not to say’ about net deposit limit usage were not asked about future use. The 6 percent who had previously used a net deposit limit were included in this question.
2 Of 426 respondents, the 32 who selected ‘prefer not to say’ about gross deposit limit usage were not asked about future use. The 13 percent who had previously used a gross deposit limit were included in this question.
Key findings - Understanding of a net or gross deposit limit Next section
Appendix - Definitions of key terms
Last updated: 4 February 2025
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