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Gambling advertising on television and online

Advertising of gambling products and services must be carried out in a socially responsible way. All gambling advertising is subject to strict rules which are written by the Committees of Advertising Practice (opens in new tab) (CAP) and enforced by the Advertising Standards Authority (opens in new tab) (ASA).

The rules are designed to ensure that marketing communications for gambling products are socially responsible. In particular, gambling businesses must ensure that children and vulnerable people are not being harmed or exploited by advertising that features or promotes gambling.

We can take action against gambling businesses who do not follow advertising rules. This can include fines.

We have worked closely with Twitter and Facebook to create guidance aimed at supporting users who want to limit the amount of gambling-related content they see on those social media platforms.

The guidance explains the different ways in which safety tools and settings can be adjusted within your account to help reduce the risk of you seeing gambling-related messaging and advertisements.

Read the Twitter Consumer Guide and the Facebook Consumer Guide.

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