Contents

• Advertising and marketing rules and regulations
• 1.
  General
• 2.
  Financial requirements
• 3.
  Protection of children and other vulnerable persons
• 4.
  ‘Fair and open’ provisions
• 5.
  Marketing
• 6.
  Complaints and disputes
• 7.
  Gambling licensees’ staff
• 8.
  Information requirements
• 9.
  Gaming machines in gambling premises
• 10.
  Assessing local risk
• Gambling industry code for socially responsible advertising
• Gambling and lotteries ads of strong appeal to under 18s
• Sports sponsorship and advertising
• Young people in marketing material
• Open and transparent marketing
• Responsible placement of digital adverts
• Sponsorship of British sporting clubs by gambling operators

Responsible placement of digital adverts

The following code is relevant to this section:

LCCP: Licence condition 16.1.1 (Responsible placement of digital adverts)

You must ensure that you do not place digital advertisements on websites providing unauthorised access to copyrighted content and must take all reasonable steps to ensure that third parties with whom you contract do similar.

The Infringing Website List (IWL) (opens in new tab), owned by the City of London Police’s Intellectual Property Crime Unit (PIPCU), is an online portal containing an up-to-date list of copyright infringing sites. The aim of the IWL is that advertisers, agencies and other intermediaries can voluntarily decide to stop advert placement on these illegal websites.

We'd encourage you to to sign up to access the IWL. For more information and to request access, email: PIPCUIWL@cityoflondon.pnn.police.uk

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Sponsorship of British sporting clubs by gambling operators