Contents

• Advertising and marketing rules and regulations
• 1.
  General
• 2.
  Financial requirements
• 3.
  Protection of children and other vulnerable persons
• 4.
  ‘Fair and open’ provisions
• 5.
  Marketing
• 6.
  Complaints and disputes
• 7.
  Gambling licensees’ staff
• 8.
  Information requirements
• 9.
  Gaming machines in gambling premises
• 10.
  Assessing local risk
• Gambling industry code for socially responsible advertising
• Gambling and lotteries ads of strong appeal to under 18s
• Sports sponsorship and advertising
• Young people in marketing material
• Open and transparent marketing
• Responsible placement of digital adverts
• Sponsorship of British sporting clubs by gambling operators

Gambling industry code for socially responsible advertising

You should comply with the Gambling industry code for socially responsible advertising (opens in new tab) which is administered by the Industry Group for Responsible Gambling (IGRG).

This code is designed to supplement the CAP and BCAP codes by providing minimum industry standards in a limited number of related areas.

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Gambling and lotteries ads of strong appeal to under 18s