The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content
Back to actions map

National Strategy to Reduce Gambling Harms

Covid- 19 and the South Asian Community (BCT, ARA, GREO)


June 2022

Our culturally relevant and sensitive education and training material has meant our gambling harm education is well-received and appropriate for Madrasah’s (faith supplementary schools), Mosques and organisations which serve the South Asian communities. Some of our highlight deliverables which reflect the success of the project include: Over 300 attendees at Friday prayers at the Abdullah Quilliam Society received GRH education, and 200 young people and adults received GRH education including a lived experience testimony in one of the largest mosques in Preston, Lancashire.

October 2021

Beacon Counselling Trust have had some excellent engagement opportunities as part of the 'Breaking the Sharam' project. In May 2021 BCT produced 'Gambling In The Asian Community' - ‘Breaking the Sharam with Gambling Harm’ a 4 minute film highlighting the issues facing the South Asian community concerning gambling harms and how to seek support, which has received a lot of positive feedback and comments following the film being released. The film can be view via

BCT have delivered education workshops engaging several Madrassahs (Islamic School) in Bolton, Preston, Oldham and Rotherham reaching in excess of 400+ children and young people. BCT have forged a great partnership link with Flowhesion, an organisation operating across Greater Manchester, and we are now preparing to deliver the 'Bet You Can Help' training programme containing the 'Breaking the Sharam' module with 200 faith leaders and Imams scheduled to run in January 2022.

BCT and its partner ARA have been shortlisted at the forthcoming 2021 Global Regulatory Awards (GRAs) under the category of Outstanding Contribution to Safer Gambling with the awards presentation scheduled for Thursday 21st October 2021. More recently on Thursday 14th October 2021 the 'Breaking the Sharam' project team attended a key event, hosted by Bishop Paul Bayes from the Diocese of Liverpool, addressing more than 20 faith leaders from across the region and received great interest in working collaboratively with faith and diverse community groups. BCT have received requests to attend numerus faith groups and deliver both training and awareness raising opportunities supported by key faith figureheads.

April 2021

The South Asian community in the UK was especially impacted by the outbreak of COVID-19. Numerous sources documented the initial and disproportionate impact of the of the pandemic on this community.

Additionally, the intelligence from the South Asian community is that this community is suffering disproportionately from gambling related harm during the pandemic, as validated by the first conference on this subject “BREAKING THE SILENCE” OF GAMBLING HARMS WITHIN THE SOUTH ASIAN COMMUNITY, November 2020, which was the springboard for this pilot.

This ground breaking piece of work is a partnership project, between the Beacon Counselling Trust , ARA, GREO and multiple organisations that specialise in providing support to the South Asian Community such as the Lancashire Council of Mosques and The Muslim Council of Great Britain.

To meet the needs of an underserved ethnocultural population with unique requirements, this two year project will build capacity in the South Asian community to reduce gambling harms by implementing a culturally appropriate training model through an adapted and translated RSPH accredited BYCH model with local Community Connector’s trained to engage on the ground,.

They will provide advice , guidance and facilitate as necessary a clear path way into culturally appropriate support services

This programme builds on the successful RSPH Communities in charge of alcohol model, to help support communities engage with gambling harms, a community grass roots approach.

It is anticipated that in the future, the GREO evaluated learning from this pilot , can be scaled up to provide effective gambling harm reduction strategies for South Asian populations across the UK.

Is this page useful?
Back to top