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National Strategy to Reduce Gambling Harms

Completion of guidance, training materials methods and resources to support gambling operators' staff when interacting with customers expressing suicidal thoughts (GamCare, Samaritans)


May 2022

We have published our best practice guide ‘Reducing the risk of gambling related suicide’. The guide aims to provide guidance to the gambling industry to help gambling businesses understand and adopt practical steps to prevent gambling- related suicide.

October 2021

In May 2021, the e-learning and face to face training, co-created by GamCare and Samaritans, were launched. Since then, over 500 gambling industry staff have taken part in the free e-learning, and sessions of the face-to-face advance course have been run with senior industry staff.

Alongside this, Samaritans launched the Industry Guidelines.

The project in currently being independently evaluated by Cloud Chamber, due for completion in 2022. "

April 2021

Guidance for gambling business staff has now been developed by Samaritans with GamCare input, launching in May. Training products for gambling business staff developed by GamCare (free e-learning, plus more intensive facilitated session). The delivery phase of the project is due to end April 21 but with the training activity led by GamCare ongoing, as well as a joint evaluation of the project and products' effectiveness.

November 2020

Progress with the GamCare and Samaritans project to develop training and resources for gambling operators' staff to help them communicate with customers expressing suicidal thoughts was delayed to enable both partners to focus resources on providing support during the first wave of COVID-19.

The project was able to conduct research on the relationship between gambling harms and suicide, and held focus groups with key stakeholders to produce draft guidance for operators, with materials due to be finalised in early 2021.

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