The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content
Back to actions map

National Strategy to Reduce Gambling Harms

Issue formal consultation on codifying voluntary standards and guidance for high value customers (GC)


November 2020

In June 2020 the Gambling Commission issued a consultation to respond to evidence (opens in new tab) from compliance and enforcement work and feedback from consumers which suggested that existing regulatory requirements that cover all customers were not being tailored and applied effectively to High Value Customers (HVCs). The Commission took into account the voluntary safeguards proposed by an industry working group in April 2020, and proposed mandatory requirements around managing and incentivising of high value customers.

Is this page useful?
Back to top