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National Strategy to Reduce Gambling Harms

New AdTech commitments and industry standards codified in Industry Code for SR Advertising and LCCP (GC)


November 2020

Following the Gambling Commission's AdTech challenge to industry earlier this year the Betting and Gaming Council (BGC) introduced new measures aimed at further preventing vulnerable people, including under 18s, from seeing gambling adverts online. The measures are codified in the updated Gambling Industry Code for Socially Responsible Advertising (opens in new tab) which, under the licence conditions and codes of practice, all operators should comply with.

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