BGC to develop a Code of Conduct to make safer gambling tools more visible and accessible to help customers stay in control and working in collaboration with GamCare to enable signposts to support for the customer and pathways to treatment more visible and consistently accessible (BGC)
Following collaboration with the BGC, and a working group of members, GamCare published its Industry Code for the Display of Safer Gambling Information in March 2021.
The Code provides an outline of the minimum standards for the display of safer gambling information that the public should expect to find when engaging in online gambling.
Members of the BGC have committed to implementing the Code by August 2021. This timescale reflects that long-term developmental work may be required by businesses to ensure compliance with some aspects of the Code.
As part of the Safer Gambling Commitments announced in 2019, GamCare are working with members of the Betting and Gaming Council and other support providers to raise standards across the industry to improve the visibility and quality of safer gambling information provided to online customers.
The work aims to simplify access to safer gambling information and provide prominent visibility for tools and treatment information in presentation and navigation.
The working group will be guided by three objectives:
- To make safer gambling information more visible and integrated within the customer journey.
- To establish a safer gambling information hierarchy.
- To develop more consistent and consumer-friendly safer gambling terminology that is adopted across the industry.
The principles and standards will be recorded and articulated in a GamCare Code of Practice which all BGC members must adhere/sign up to.
A scoping document on the project (opens in new tab) has been published.