Develop further guidance and identify best practice on the markers of gambling related harm and the use of behavioural analytics to identify potentially harmful gambling (BGC)
Following the closure of Senet in March 2020 the BGC has finalised the MOH project. A white paper capturing the agreed customer identification metrics and the testing protocols undertaken during the project has been completed. This paper has been shared with the Gambling Commission and the participating operators. Noting the rapid and continuous innovation in this area, the BGC has integrated future work around customer identification and interaction into its affordability work stream in order to ensure alignment with GC and DCMS priorities.
The Betting and Gaming Council have combined the two workstreams on the markers of harm and updating guidance on behavioural analytics to identify harm. It is expected that work undertaken will result in guidance and the identification of best practice in the following 5 areas:
- Area 1: Early engagement and interventions.
- Area 2: Methods of interaction for different groups of customers.
- Area 3: Scale of interaction dependent on potential levels of harm.
- Area 4: Ensuring customers receive and act on interactions.
- Area 5: Levels of resourcing for interactions