Stakeholder working group set up to develop sports sponsorship code of conduct (BGC)
A number of meetings of the sports sponsorship working group have taken place. The group continues to work towards a sports sponsorship code.
In the interim, this working group agreed a code of conduct for partnered posts on football clubs’ social media accounts which was implemented on 1st March.
The Betting and Gaming Council are leading the development of a Sports Sponsorship Code of Conduct. A workgroup has been set up, the scope of work has been defined, and a first draft of the code has been produced for internal discussion. Meetings have been held with a range of stakeholders including sporting bodies.
The group is looking at a range of areas including:
- audience demographics
- hospitality agreements
- educational tools
- memorandums of understanding between companies and the rights holder
- standards at events.