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National Strategy to Reduce Gambling Harms

Roll out of new AdTech industry standards and guidance (BGC/GC)

Updates

November 2020

The updated IGRG code was published in August and started on the 1st of October. The amendments to the code include:

  • All sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.
  • The new code also includes a requirement that gambling ads appearing on search engines must make clear that they are for those aged 18 and over. In addition, the adverts themselves must also include safer gambling messages.
  • YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s.

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