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Participation and Prevalence: Pilot methodology review report

Pilot methodology review report


In December 2020, the Gambling Commission launched a consultation to gather views on proposals to develop a single, high-quality methodology to measure gambling participation and prevalence of problem gambling.

The aim was to have a more efficient, cost effective data source providing robust and timely insight and the flexibility to swiftly provide information on emerging trends relating to a range of gambling behaviours.

The outcome of the consultation was published in June 2021. The Commission launched a competitive tendering process for a contract to pilot a new data collection methodology between 2021 and 2022. The contract was awarded to NatCen Social Research (NatCen), working with the University of Glasgow and Brydon Purdon Social Research to conduct initial piloting to assess a new methodology for this study.

This pilot involved testing a new push-to-web methodology, using random probability sampling, to measure gambling participation, gambling harms, experience of problem gambling and a range of other related topics among adults aged 16 and over living in Great Britain.

The pilot is the first stage in a range of ongoing development work. The next stage is to roll out a further period of data collection commencing in summer 2022, badged as experimental statistics to allow further testing and development. Subject to the success of the experimental phase the survey will move, in July 2023, to continuous official statistics data collection.

This pilot methodology report outlines the pilot survey push-to-web methodology and provides detail on the response rates achieved. The report also evaluates the pilot survey data collection phase and makes recommendations for the next phases.


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