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Statistics and research release

Gambling business data on gambling to December 2023 (published January 2023)

A collection of data provided by gambling businesses during and following the coronavirus pandemic.

Summary

The full dataset from the earlier months is available in the Excel document.

This data should not be compared with data from industry statistics.1

Online operator data

The following data tables cover online gambling activity.2

Table 1: Total number of active players per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of active players on each vertical.

Note: a player may be active in more than one product, so these columns must not be summarised to give an overall total number of players.

Total number of active players per vertical
Actives per vertical Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Slots 3,566,260 3,706,157 3,881,858 3,839,465 3,974,363 4,206,392
Other gaming (including casino) 2,219,210 2,327,774 2,558,225 2,600,132 2,511,283 2,637,402
Betting (Real event) 5,515,230 5,967,896 5,870,127 5,742,156 5,357,915 5,787,891
Betting (Virtual) 212,368 212,610 234,851 183,013 176,189 187,128
Poker 238,593 236,290 238,756 223,806 239,946 232,039

Table 2: Total number of bets placed per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of bets placed on each vertical.

Total number of bets placed per vertical
Bets per vertical Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Slots 6,301,538,520 6,435,903,422 6,977,321,970 7,088,941,345 7,162,967,464 7,585,287,551
Other gaming (including casino) 330,660,051 341,705,130 354,908,528 334,136,876 325,960,631 337,996,342
Betting (Real event) 339,108,866 311,787,190 294,768,818 311,336,474 290,444,787 311,807,492
Betting (Virtual) 10,699,072 10,698,656 12,219,998 9,261,987 9,177,650 10,126,632
Poker 71,032,564 69,949,202 72,935,486 66,507,189 64,049,095 65,694,563

Table 3: Slots session length

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.

Slots session length
Session length Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Average session length (minutes) 19 19 19 17 17 17
Sessions over 1 hour 3,071,443 3,144,209 3,341,988 3,266,590 3,144,985 3,399,057
Total number of sessions 44,934,856 45,657,747 50,175,794 49,834,083 47,236,022 53,388,786

Table 4: Gross Gambling Yield (GGY)3

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the Gross Gambling Yield (GGY) from each vertical.

Gross Gambling Yield
GGY by vertical Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Slots £184,801,586 £188,678,488 £208,614,145 £198,742,790 £202,401,108 £216,427,091
Other gaming (including casino) £50,598,082 £51,449,167 £57,654,430 £48,727,650 £48,396,865 £51,357,419
Betting (Real event) £160,257,618 £195,894,531 £90,173,081 £92,042,839 £180,020,873 £196,170,890
Betting (Virtual) £3,819,028 £4,157,739 £3,975,023 £3,663,255 £3,513,483 £3,892,094
Betting (eSports) £784,230 £1,110,496 £520,232 £1,298,909 £1,275,497 £1,568,200
Poker £5,928,500 £5,839,300 £5,919,340 £5,439,408 £4,943,547 £4,993,661
Other £791,890 £650,192 £546,390 £397,562 £478,050 £345,551

Licensed betting operator data

Table 5: Number of bets and/or spins

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing the number of bets and/or slips across available products.

Number of bets and/or spins
Available products Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Over the counter 50,808,750 45,848,106 42,904,780 45,170,771 44,778,998 44,895,501
Self-service betting terminals (SSBT) 12,742,462 11,782,443 10,610,034 13,003,396 12,333,114 13,306,760
Machines 1,094,186,386 1,085,073,955 1,038,555,540 1,036,950,345 1,032,005,648 1,018,009,333

Table 6: Gross Gambling Yield (GGY)

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing Gross Gambling Yield (GGY) across available products.

Gross Gambling Yield (GGY)
Available products Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Over the counter £53,860,085 £59,410,931 £44,619,961 £51,240,686 £50,003,884 £51,991,068
Self-service betting terminals (SSBT) £38,537,037 £38,648,179 £22,341,163 £24,339,801 £44,937,365 £46,695,155
Machines £102,703,802 £102,425,425 £97,395,007 £99,319,322 £97,896,727 £96,149,682

Table 7: Machine sessions

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing machines data.

Machine sessions
Sessions Quarter 3 2022 to 2023 Quarter 3 2023 to 2024
October 2022 November 2022 December 2022 October 2023 November 2023 December 2023
Total number of sessions 8,328,102 8,146,409 7,768,512 7,984,631 7,851,063 7,795,771
Sessions over 1 hour 230,371 231,743 220,811 195,614 199,027 191,963

Notes

1This data should not be compared to Industry Statistics as the market impact data may contain free bets and bonuses.

2Changes in data could be due to a variety of factors.

3This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80 percent of the online market.

Data and downloads

Files

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