Consumer experiences and attitudes to Free Bets & Bonuses
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This data is designed to improve understanding of consumers’ experiences of receiving free bets and bonus offers from gambling companies, including their attitudes towards them and the impact they have on behaviour.
Over two thirds of gamblers had received some form of incentive in the last 12 months, with the most common being free bets/spins and sign up offers, and the most common way of receiving them being through email.
Among those that had received incentives in the last 12 months, almost three quarters had received them for online betting (73%).
Most respondents felt that their gambling is not influenced by receiving incentives (61%), however 31% of respondents agreed that receiving free bets/bonus offers encouraged them to gamble more than they wanted to.