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October 2019: Industry Challenges

Phase one of the Gambling Commission’s Industry Challenge initiative, set at our industry briefing in October 2019.


GambleAware’s Interim Synthesis Report (opens in new tab) on ‘The effect of gambling marketing and on children, young people and vulnerable adults’ shows that children, young people and vulnerable adults reported exposure to significant levels of online gambling adverts - including via social media.

This report was complemented by the final report, The effect of gambling marketing and advertising on children, young people and vulnerable adults (opens in new tab), published on 27 March 2020.

The report recommended that the gambling, advertising and tech industries should:

“Explore making better use of technology to minimise the risk of exposure of gambling advertising content to children, young people and vulnerable adults. This could include using adtech to positively exclude certain online profiles from seeing gambling ads (including those with child-like persona and those who have sought help for problem gambling), and working with platforms such as Twitter to make use of features that allow better age verification for account followers.”

We set the challenge for industry to work together to demonstrate tangible progress on a plan to set out new standards for how industry will embrace online ad-tech for social responsibility purposes – actively targeting away from vulnerable audiences.

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Industry progress
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